Joolz Joolz Joolz

Joolz

Premium baby strollers

Joolz is a premium stroller brand, offering a complete high-quality and sustainable stroller portfolio with innovative, award-winning designs coupled with a successful international omni-channel strategy. These high-end pushchairs are sold through retailers worldwide, with Joolz holding prominent market positions in Western Europe. 

Investment 
details

Staff

89

Location

Netherlands

Gimv and Joolz joined forces to accomplish the mission of becoming a true next-gen premium   stroller brand that stands for creating the best products for kids, parents and the planet, with conscious strollers designed for real life and made to last

Emile Kuenen

Founder

Header Joolz
Partnership Gimv Partnership Gimv Partnership Gimv

Partnership Gimv

Gimv fully endorses Joolz’s aspiration to become a global leader in high-quality premium strollers. The company’s strategy fits within consumer trends of busy lifestyles, increased child-related spending, and a preference for premium products. Providing organisational support, ongoing guidance, and a well-defined investment strategy, Gimv aims to assist Joolz in expanding its market share and making the transition towards more sustainable products. 

Deal Team

Portret Patrick Franken
Patrick
Franken

Partner

Netherlands
Portret Jelle Assink
Jelle
Assink

Principal

Netherlands